From Call Centre Agent To Business Woman
Her name is Zanele Diniso from Port Elizabeth in a township called New Brighton. She is a mentor, public speaker, co-founder of a Non Profit Organisation and a businesswoman. Zanele is the youngest daughter of the late Mr and Mrs Diniso and as the youngest she doesn’t shy away from the fact she was the spoilt one in the family. Spoilt as she was, she still had to do chores at home. Zanele enjoyed the time she spent with her father whilst growing up. Her parents loved her so much and wanted the best for her, which alone put so much pressure on her to be the best. Well, unfortunately academically she was never an ‘A’ student but always tried to do her best.
Her parents were and still are her heroes. Her father was a bus driver and her mother worked as a domestic worker. It did not matter for her what her parents were doing at the time as she was still a child. One thing she’s learnt from them is respect that is why today she respects herself and those around her.
This may seem like a pretty picture but there were days where she would go to bed with no food. She would go to school not knowing what she’ll eat when she gets back from school. There would be days when she would cry herself to sleep and sometimes cried seeing her dad not being able to provide for his family. By then the thought of being a businesswoman never crossed her mind.
Zanele only thought she would be a businesswoman when she reached her 40’s but things did not work out like that. She remembers one day while sitting in that open plan call centre she looked around and said to herself; this is not her purpose in life, she was born for something more bigger than that. She later resigned and left Johannesburg to go back home to PE to start a business in Wedding Planning. Unfortunately things did not work out as planned. Out of seeing how much the children in the location struggle to have a full uniform on, some had no respect for themselves nor for others and the level of drop outs was too much to bear. She started a Non Profit Organisation where she assists the less fortunate with school uniforms and mentoring. She describes that year as the best year of her life and even even forgot that she had no income. For her, seeing the future of those children with a glimpse of brightness made all the difference in her life.
When the NPO was up and running, it hit her that she had no income and because she had researched on starting a business in making placements for domestic workers, she took all those researched notes and used them to start her own business called Periwinkle Home Executives.
She started making placements for the mothers of the children in the NPO and has now grown to making placements nationwide (www.periwinkledomestics.co.za). That too was not easy. What has made her stand throughout all the challenges she faced in running her own business was the fact that she had started it with nothing and there was no way she’d give up just like that. She had to make sure the business becomes a success. She read more books, researched more and did everything in her power to improve and learn from her challenges and shortcomings.
She has been featured and interviewed by Bay TV, SABC TV, Power FM, KQ FM, Kingfisher FM, PE Express Newspaper, The Herald Newspaper and the Daily Sun. Her achievements include being trained by the United Nations on Entrepreneurship, Top 4 of the ABSA Young Money Novice Entrepreneur, Top 40 under 40 young achievers in the Nelson Mandela Bay area and Entrepreneur of the month in August 2013 in Your Money Newspaper.
Zanele is mentored by prominent businessman, Mkhuseli Jack and guided by Mrs Nosi Ncoyo and Adv Thulisile Mhlungu. About her mentors she says :
“I am standing on shoulders of the giants to make this business a success”.
Zanele is now currently working on her other business ventures with her mentor around Gauteng.
We salute you Zanele, such an inspirational story.