Google just released the 2017 Year In Search and as always, South Africa's searches are very interesting. The top trending personalities are mostly those who passed on in 2017, which says something about us, I guess.
This year's trending searches show growing interest in local celebrities and events, with seven of the top 10 trending search terms being local, in contrast to fewer than half last year. South Africans are also increasingly using search to find local businesses - the ‘near me’ search list shows what types of businesses South Africans look for in their neighborhoods and highlights the importance of these (often small) businesses being online and findable.
Below are the trends for South Africa... and the lists are based on search terms that had a high spike in traffic in 2017 compared to 2016.
Top Trending South African searches
The only thing that hurts me about Dumi is how he became super big on his death, and makes me question how many of us supported his music while he was alive. I am glad to see so many of us are interested in more than just the drama in SA, with Zimbabwe featuring in the top 2.
This top 10 also shows how tired South Africans are of Zuma and his stories, nothing on there about him nor his friends the G's.
Top ‘near me’ searches
Top TV Shows
I'm surprised to see 13 Reasons Why, not even know that it had aired on DSTV. I enjoyed the show, though I don't understand why there is a season 2 coming.
Top searched recipes
Cauliflower recipes guys? Really?? lol
Read more on the South African searches HERE